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Online Privacy Policy

This Privacy Policy was last updated on March 13, 2026.

Welcome to the web site (the “Site”) of Active Wellness, LLC d/b/a Aligned Modern Health and any subsidiaries or affiliates (“Aligned Modern Health,” “we,” “us,” and/or “our”). The Site is operated by Aligned Modern Health and has been created to provide information about our company and the services we offer to our Site visitors and users (“you,” “your”). This Privacy Notice (“Notice”) sets forth how we process and use information including personally identifiable data (“Personal Data”), and how you may exercise any rights you may have regarding our processing of your Personal Data.

Scope of this Privacy Notice

This Notice applies to Personal Data collected or processed by us online (through the Site, email, and otherwise); and in other situations where you interact with us, including but not limited to interacting with us at events (e.g., tradeshows and conferences); or anywhere this Notice is posted or referenced. This Notice also applies to Personal Data that is collected or processed when you interact with us in person, by telephone, or by mail.

  • Aligned Modern Health may have other unique privacy notices that apply to certain specific situations, including our Notice of Privacy Practices provided to our patients, and informed consent forms. To the extent you were provided with a different privacy notice or policy and those policies or notices apply, those policies or notices will govern our interactions with you, not this one.
  • If you provide us with Personal Data of anyone other than yourself (such as a patient or family member), please note that you are responsible for complying with all applicable privacy and data protection laws prior to providing that information to Aligned Modern Health (including obtaining consent, if required).
  • Please review this Notice carefully. To the extent permitted by applicable law, by providing us your Personal Data or otherwise interacting with us, you are agreeing to this Notice.

Information Collected

“Personal Data” is any information—as electronically or otherwise recorded—that can be used to identify a person or that we can link directly to an individual, such as name, address, email address, telephone number, or credit card number, as applicable. Personal Data in some

jurisdictions can include information that indirectly identifies a person, such as a unique number assigned to a patient by a Healthcare Provider, even absent other identifying information.

Personal Data may include information considered sensitive in some jurisdictions, such as biometric information, genetic information, medical and health information, financial account information, geolocation, ethnic or racial origin, information concerning your sex life or your sexual orientation, and other information. Data that could be considered Sensitive Personal Data is highlighted with an caret (^) in the summary charts below.

We will process any Personal Data we collect in accordance with applicable law and as described in this Notice (unless, as explained above, a separate policy or notice governs). In some circumstances, if you do not provide us with your Personal Data, certain services may be unavailable to you.

Below is a summary of how we collect, process, and use Personal Data and the potential recipients of your Personal Data. Some jurisdictions require us to state the legal bases for processing your Personal Data, which are included below, but please note that not all jurisdictions may recognize all legal bases.

Users of Online Services and Senders of Inquiries
We may process your Personal Data when you use our Online Services and/or visit our Site(s) or submit inquiries to us or respond to us both online (e.g., via email) or offline (e.g., by written letters).
Examples of the types of data we process: Where do we get the data? Why do we process the data? Who receives the data?
Identity and contact information, such as:
  • first and last name
  • email address
  • postal address
  • phone number
  • company/employer
Other personal information, such as:
  • age
  • gender^
  • marital status
  • disability^
  • date of birth
Visual and audio information, such as:
  • still images^
  • recordings of your calls with our customer service representatives
Technical Information, such as:
  • Internet Protocol (IP) addresses (which may identify your general geographic location or company)
  • browser type and browser language
  • device type
  • advertising IDs associated with your device (such as Apple’s Identifier for Advertising (IDFA) or Android’s Advertising ID (AAID))
  • date and time you use our services
  • Uniform Resource Locators, or URLs (i.e., website addresses) visited prior to arriving and after leaving our Site
  • activity on our Site and referring websites or applications
  • data collected from cookies or other similar technologies^
  • geolocation information^

Anonymized / De-identified Data is data for which your individual personal characteristics have been removed such that you are not identified and the information is no longer considered Personal Data under data protection laws***

  • you directly
  • your devices
  • third parties
  • to provide you with our services
  • to communicate with you (about your inquiry)
  • to administer our relationship with your organization
  • to send you updates
  • to identify and authenticate you
  • to customize content for you
  • to detect security incidents
  • to protect against malicious or illegal activity
  • to ensure the appropriate use of our services
  • to improve our services
  • for short-term, transient use
  • for administrative purposes
  • for marketing, internal research, and development for quality assurance and to assist in training and development of our representatives
 Aligned Modern Health partners that assist us in providing services or help us improve our marketing or administration**

**There are certain circumstances in which we may share your Personal Data with certain third parties. Those limited circumstances may include, (1) in the event of a sale, assignment, or transfer, to the buyer, assignee, or transferee; (2) to the extent we hire agents, consultants, or third parties to perform certain business-related functions; and, (3) government or regulatory officials, law enforcement, courts, public authorities, or others when permitted by this Notice or required by law. 

***We will not attempt to re-identify you or anyone else from this Anonymized Data / De-identified Data, and if we disclose it to third parties, we will require that they commit to not attempting to re-identify you or anyone else from the Anonymized Data / De-identified Data. Anonymized Data / De-identified Data includes health information resulting from the removal of identifiers from protected health information required under the Health Insurance Portability and Accountability Act, 45 CFR § 164.514(b)(2). Please note that in the course of research, study doctors and authorized personnel may still have access to named subject records collected for such research. This includes in the United States the removal of identifiers from protected health information required under the Health Insurance Portability and Accountability Act (“HIPAA”), 45 CFR § 164.514(b)(2), for such data to be considered deidentified. In the course of research, study doctors and authorized personnel may still have access to named subject records collected for such research.  

Consumer Health Data 

The law of the state in which you reside or in which your Personal Data is collected may make specific requirements in connection with Personal Data that is linked or is reasonably capable of being linked to you and that identifies your past, present, or future physical or mental health status (“Consumer Health Data”).  

To the extent your Personal Data constitutes “Consumer Health Data,” the categories of Consumer Health Data being collected; the manner in which it will be used; the categories of sources from which it is collected; the categories of third parties and affiliates with whom it is being shared; the purposes of collecting, using and sharing it; and the manner in which it will be processed are all provided in the “Information Collected” section of this Notice. Additional information about Aligned Modern Health’s activities can be found in the “Cookies or Similar Technologies” and “Third-Party Service Providers” sections of this Notice. 

To the extent that the state in which you live requires us to provide certain rights to you in connection with your Consumer Health Data, we will provide the following rights to you based on your state’s law: 

  • To request our confirmation that we are collecting, sharing, or selling your Consumer Health Data; 
  • To request to review and to make changes to any of your Consumer Health Data; 
  • To request that we delete your Consumer Health Data; 
  • To request a list of all third parties with whom we have shared or sold your Consumer Health Data; 
  • To request that we stop collecting, sharing, or selling your Consumer Health Data; 
  • To exercise any of these rights, follow the procedure explained in the “Your Rights Regarding Your Personal Data” section of this Notice. 

A third party may collect Consumer Health Data over time and across different websites or online services when you use any of our websites or Online Services. For more information, see the “Cookies and Similar Technologies” and “Third-Party Service Providers” sections of this Notice. 

This section (and the Notice more generally) is effective as of the “Last Updated” date above. We will notify you of changes to this section (and the Notice more generally) as described in the “Changes to Our Privacy Notice” section. 

Marketing, Cookies, and Similar Technologies 

Cookies and Similar Technologies 

In operating the Site, we may use a technology called “cookies.”  A cookie is a piece of information that the computer that hosts our Site gives to your browser when you access the Site.  Our cookies help provide additional functionality to the Site and help us analyze Site usage more accurately.  On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off.  If you leave cookies turned on they will allow you to take advantage of more of the Site features.  We may, and we may allow third party service providers to, use cookies or other tracking technologies to collect information about your browsing activities over time and across different websites following your use of the Site. 

Types of Cookies 

We may use the following types of cookies on our Online Services: 

  • Required cookies. These cookies are considered “required” for the regular operation and security of our Online Services, as well as for the provision of the services and products you request. Without these cookies, we will not be able to provide a secure log-in or provide certain other core features of our Online Services, such as the shopping cart or the checkout process.  These cookies do not store any personal information.  For these cookies, we do not ask for your consent, but we do inform you about their presence on our Online Services. 
  • Functional and Analytics cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.  They may be set by us or by third party service providers whose services we have added to our pages. These cookies may also measure how you interact with content on our Online Services, which helps us improve our Online Services and your experience. If you reject these cookies, then some or all of these services may not function properly, and we will not know when you have visited our site and will not be able to monitor its performance. 
  • Targeting  and  Social Media cookies. Targeting cookies may be set through our advertising partners and used by them to build a profile of your interests and show you more relevant advertisements on other sites.  Disabling these types of cookies will not opt you out of being served ads. You may continue to receive non-targeted ads.  Social Media cookies are capable of tracking your browser across other sites and building a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.  Under certain state consumer privacy laws, you have the right to opt out of the sale of your personal data to third parties.  You also have the right to opt out of targeted advertising.  You may exercise your right to opt out of the sale of your personal data and of targeted advertising via cookies and tracking technologies here, or by enabling a global opt-out signal as described below.  If you opt out, we will not be able to offer you personalized ads, and we will stop sharing your personal data with social medial partners.  For more information on your privacy rights, contact us as indicated below. 

We may use first-party cookies (cookies placed directly by us on your device) as well as cookies served by third parties. Third-party cookies are most commonly used for analytics or advertising purposes. 

How can you set your cookies preferences? 

To manage your cookie preferences on our Online Services, you can [click the cookie icon in the lower left hand corner of the webpage].   You can change your web browser settings to notify you when cookies are set or to disable cookies altogether, including on our Online Services. You can also delete cookies that have already been set. To manage your cookie preferences through your browser, you can follow the links below or find the cookie management instructions in the support page of your browser (the Help function within your browser should tell you how), depending on the browser you are using: 

Microsoft Edge 
Mozilla Firefox 
Google Chrome 
Apple Safari 
Opera 

Our Site currently does not respond to “Do Not Track” (DNT) signals and operates as described in this Privacy Notice whether or not a DNT signal is received. If we do so in the future, we will describe how we do so in this Privacy Notice.

Please note that some functions on our Online Services will not work properly if you choose to disable all cookies. For example, if you choose to make a purchase through one of our Online Services or put in a password to access your account, you will not be able to do so unless the Online Service can authenticate you through cookies.

For further information about cookies including how to see what cookies have been set on your device and how to manage and delete them, please visit www.allaboutcookies.org.

You may also visit the Network Advertising Initiative’s opt-out page at http://optout.networkadvertising.org to learn how to opt-out of third-party, interest-based targeting cookies.

Marketing

Each email marketing communication we send you will contain instructions permitting you to “opt-out” of receiving future email marketing communications. In addition, if at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below.

Notice of Right to Opt Out of Sale/Sharing

You may additionally have a right to opt out of the “sale” of your Personal Data or the sharing of your Personal Data for cross-context behavioral advertising. However, at this time we do not sell or share your Personal Data.

Children

We do not knowingly collect Personal Data from children under the age of 16. If you are under the age of 16, please do not submit any Personal Data through the Site. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Notice by instructing their children never to provide Personal Data on the Site without their permission. If you have reason to believe that a child under the age of 16 has provided Personal Data to us through the Site, please contact us, and we will endeavor to delete that information from our databases.

Third Parties

Combination of Data

We may combine information we collect, whether Personal Data or not, with Personal Data that we may obtain from third parties.

Third-Party Service Providers

Third-party service providers acting on our behalf must execute agreements including confidentiality requirements and will only process Personal Data as necessary to perform their functions in a manner consistent with this Notice, other applicable privacy notices, and as explicitly permitted or required by applicable laws, rules, and regulations. Our third-party service providers may be located in the United States and other jurisdictions.

Links to Other Web Sites

This Privacy Notice applies only to the Site. The Site may contain links to other web sites not operated or controlled by Aligned Modern Health (the “Third Party Sites”). The policies and procedures we described here do not apply to the Third Party Sites. The links from the Site do not imply that Aligned Modern Health endorses or has reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.

Your rights regarding your Personal Data

Please note that in many circumstances, we cannot effectively do business with you without processing some Personal Data about you (e.g., your contact information). For example, when you contact customer service representatives, we may require you to provide information to authenticate your identity to assist you with your request. If you are unable to provide this information, we may be unable to process your request.

Under your jurisdiction’s data protection law, you may be able to exercise the following rights with respect to some or all of your Personal Data:

  • to request access to and a copy or representative summary your Personal Data;
  • to request that we rectify or erase your Personal Data;
  • to request that we restrict or block the processing of your Personal Data;
    • this includes the right to opt out of solicitations and to opt-out of sharing your Personal Data for cross-context behavioral or targeted advertising;
    • this also includes to request that we limit the processing of your Sensitive Personal Data;
  • to provide your Personal Data directly to another organization, i.e., a right to data portability;
  • when we previously obtained your consent, to withdraw consent to processing;
  • to appeal the denial of a request.

To exercise these rights, or make a request with respect to your Personal Data, please contact us as indicated below.

We will make reasonable efforts to respond promptly to your requests in accordance with applicable laws. We may, after receiving your request, require additional information from you to honor the request and verify your identity. Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.

How long your personal data will be retained

We will retain your Personal Data as long as it is necessary to pursue the purposes for which the data is being collected as described above. We may retain Personal Data therefore as long as is reasonably necessary for legitimate business purposes or legal and regulatory purposes. Whenever possible, we aim to anonymize the information or remove unnecessary identifiers from records that we may need to keep for periods beyond the specified retention period.

Security

We take commercially reasonable steps to protect the Personal Data provided via the Site from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or email transmission is ever fully secure or error free. In particular, email sent to or from the Site may not be secure. Therefore, you should take special care in deciding what information you send to us via email. Please keep this in mind when disclosing any Personal Data to us via the internet.

Changes to Our Privacy Notice

The Site and our business may change from time to time. As a result, at times it may be necessary for us to make changes to this Privacy Notice. We reserve the right to update or modify this Privacy Notice at any time and from time to time without prior notice. Please review this Notice periodically, and especially before you provide any Personal Data. This Privacy Notice was last updated on the date indicated above. Your continued use of the Site after any changes or revisions to this Privacy Notice shall indicate your agreement with the terms of such revised Privacy Notice.

Contact

If you have questions or comments about this Notice or about how your Personal Data is processed, please contact [email protected]. We will make reasonable efforts to respond promptly to your requests in accordance with applicable laws. We may, after receiving your request, require additional information from you to honor the request and verify your identity. Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.